Robert Craven
Robert is one of the UK's best-known and sought-after speakers on entrepreneurship.
Robert is not full of theoretical rhetoric; he offers practical solutions - tangible business results. Read more...
Overview
"The Professional Service Firm is everything... all functions are PSFs" Tom Peters.
To a greater or lesser degree we are all service firms. What differentiates us is not the 'what we do' but the 'how we do it'. People don't just buy the 'product' but they buy the service. Marketing is not a battle of the product but a battle for the mind of the customer/client.
This programme works for entrepreneurial businesses as well as for internal departments.
• Would you like to increase your sales and profit?
• Are you great at delivering your service but less sure about how to attract more clients?
• Can you answer the questions:
o Why should people buy from you when they can buy from the competition?
o What makes you different from the rest?
In a world full of mediocre, me-too, similar offerings you need to understand what is required to make you become the 'go-to' business.
Takeaway (Benefit to Client)
By the end of the session you will understand:
• How high-performing service firms grow nine times faster and are 50% more profitable than their competitors
• What The Expert! model is and how to apply it to your business
• What it is that people actually buy from you (and what you should be selling!)