Nenad is the best-selling author of Emerging Markets: Lessons for Business Success and Outlook for Difference Markets and former Vice President of Economist Group's economic intelligence and corporate-advisory division.
He has been a renowned international-business strategist, international economist, manager, public speaker and educator for two decades, with extensive experience working with over 300 multinational companies advising them on best business practices, global-economic and business issues as well as external environments around the world. Read more...
Many companies would like to be successful in emerging markets but often end up holiding relatively mediocre market positions. Based on two decades of research into key success factors in emerging markets, it is possible to put corporate emerging-market strategies fully on track and in line with best practice. Also, our new proprietary research is showing how key success factors are changing and which strategies and operational approaches will bring success in the future.
In addition to understanding and implementing best practices, companies must understand which markets will be winners and which losers in the short, medium and long term, and why. This is essential for proper allocation of resources. Also, for any company to be successful in ermeging markets it must be able to to anticipate changes, risks and opportunities in economic environments.
The masterclass covers:
Understanding economics of the post-crisis era;
How global-economic developments impact emerging markets;
Overview of regions and key economies - picking winners for strategic planning and growth
Takeaway (Benefit to Client)
Best business practice in emerging markets and the very latest trends.
Key success factors for the future.
Understanding the future of international business.
What to do during the crisis to be able to emerge stronger when the crisis is over.