Jonathan is one of Europe's leading independent brand marketers.
Jonathan Gabay is a highly respected and recognised creative branding, PR and reputational management authority. He regularly delivers incisive business analysis for the international and trade press, including SKY, CNN, BBC, Channel 4, Five, ITN and Bloomberg TV.
Author of 14 best selling titles, Jonathan's work is endorsed by some of the most influential commercial and academic bodies in their field. A major new work on global brand reputations, PR and psychology is due out at the end of 2015
His vast expertise includes working for some of the most respected creative advertising, public relations agencies and cutting edge brands in the industry. Read More
Brands are ubiquitous, touching not just businesses but celebrities, politicians and of course, you. But what really makes a powerful enduring brand? How, in these days of unbridled cynicism, can your brand be trusted? Is there still space for new contenders? And what can be learnt from brands hitting today's headline news? Respecting branding expert and commentator Jonathan Gabay provides practical insights into leveraging your brand's value as well as understanding how current brand-related news stories affect wider brand perceptions. The masterclass covers:
"How to inspire everyone from businesses to customers, to become "brand ambassadors".
Takeaway (Benefit to Client)
Build or rejuvenate your brand
Deliver sustainable and credible brand experiences
Learn insights from today's brand newsmakers
Exploit brand channels including PR, advertising and Web 2.0
How to develop your brand, communicate your brand message and inspire everyone associated with your business aspirations.