Hamish Taylor
With a profile that The Times described as "takes some beating" Hamish Taylor has an award winning record of driving innovation and change in a number of different environments.
From Brand Management at Procter & Gamble through Head of Brands at British Airways to CEO of Eurostar and CEO of Sainsburys Bank - all before he was 40! In all cases, he left behind a record of significant business growth triggered by a willingness to challenge the "normal" way of doing things. Dubbed the "master thief" by the Inspired Leaders Network for his track record of stealing ideas from one environment to use in another. Read more...
Topic
Internal and External Transformation "If you want a breakthrough, look outside your current environment!"
Overview
Transformation is about doing something different! So, if your frame of reference is your current industry or functional discipline, then how are you going to create real breakthroughs? Whether you are looking to lead your team more effectively, create more influence with other departments, invent new products and services or improve processes, then unless you are willing to push the boundaries of where you look for new ideas, you run a risk of incremental improvement rather than real step change! Ever thought of yourself or your team as a brand? Ever wondered what a regulation manager can learn from a rugby referee or how to improve process by spending time with the Royal National Lifeboat Institution? No? Well you should have. Prepare to be challenged and inspired!
The masterclass covers...
Hamish's energetic, humorous and interactive masterclass uses war stories, cases, and tools he has "stolen" over the years to help participants re-evaluate the way they approach innovation, change and breakthrough delivery. The models are simple and the tools easy to use in a variety of internal management and external customer environments.
The importance of immersing yourself in your customers environment and the difference between "insights" and data.
Basing your ambition on customer benefit rather than your own improved performance
Setting the ambition high enough so that only a step change will deliver
Finding ideas from other environments by re-defining your issue/opportunity
Using advertising inspired communication tools to ensure others support your ambition
Creating a culture where innovation becomes business as usual