Chris Parry
Chris served 35 years in the Royal Navy and is a leading international expert in the fields of future forecasting, scenario development and in the strategic planning and assessment of complex, multi-national campaigns and enterprises.
He was, until recently, the UK government's blue-skies thinker and forecaster and has an enviable reputation for his penetrating insight and the accuracy of his analysis of events and the impact of long-term trends on the future. He has also been responsible for the identification and analysis of strategic military campaigns from both the present and the past. Read more...
Overview
In developing strategy and assessing risk and opportunity, too many companies and senior decision-makes believe that the future is like the present, only more so - they simply do not "do" strategy. When competing in a world of dynamic change, complexity and frequent shocks, the interpretation and analysis of masses of stratistical data is often insufficient to divine those aspects of the future that should inform strategy and confer a competitive advantage. Short-term pressures such as share price and the next quarterly return always prevent senior decision-makers from thinking strategically; however, in order to acquire agility and build resilience, it is vital that strategy is underpinned by comprehensive futures analysis and assessment, based on a sophisticated understanding of critical long-term trends, imaginative interpretation and an intelligent exploration of future scenarios.
Chris provides a tailored, interactive and entertaining package, in which he formulates and presents probable future scenarios based on those geographic, commerical and cultural areas within which clients and companies are likely to operate. In interactive, collaborative sessions and dynamic discussion, clients are invited and encouraged to deduce from the analysis and from their own specialist knowledge precisely what opportunities and risks the future might hold for their companies and themselves.
Takeaway (Benefit to Client)
The aim is to inspire creative thinking by directors and managers in preparing for a range of plausible futures, in reducing the speed of response to unforeseen circumstances and in exploring beyond conventional linear thinking.
An understanding of the need for intelligent interpretation and assessment of all factors likely to impact on the future.
The ability to anticipate and understand risk in its broadest sense and how to mitigate shocks.
The identification of opportunities and options that might not be apparent during conventional analysis.