Charles Leadbetter
Charles is world renowned and sought after by companies and governments for his expertise on innovation.
Overview
The web revolution has only just begun. Already it has wrought huge change on our media, information and cultural industries, upending traditional models in music, publishing and news and in the process creating new media giants - like Google and huge uncertainty. We are only perhaps a decade into a revolution that could take another 50 years of turmoil, upheaval and creativity to unfold; that will change how we learn, hold politicians to account and how we work. In this highly interactive masterclass Charles, renowned as one of the world's leading authorities on the impact of the web on culture and organisation innovation, will explore where the web is headed and what it means for organisations and our culture.
The masterclass covers:
The web's likely trajectory towards different version of cloud computing in which computing power becomes a commodity, drawn down to different devices. The web will become ever more pervasive;
The growth of a more personalised, real-time and collaborative web, allowing more interaction and creativity;
The disruption of established, hierarchical business models-boulders-by the growth of a sea of pebbles - much small, often user-driven businesses. All new media businesses will be "pebble" businesses, finding ways to link, support or combine pebbles;
The new cultures of consumption generated by the web, which focus on search and discovery, sociability and creativity;
The emergence of new mutual business models in which companies have to share with their consumers and partners to generate value. In the future more businesses will be built on communities. This has big implications for marketing, brand building, corporate governance and privacy.
Takeaway (Benefit to Client)
Your organisation will get a deep insight into the dynamics driving the web, the implications for our culture, consumers and so for business as well. In the welter of projections and predictions about the web, Charles will provide clear guidance to focus on people and what they are trying to achieve rather than the technology - for corporate strategy.