Andrew Keen
Andrew has over 15 years experience as a digital entrepreneur, impresario, writer and broadcaster.
Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is currently the host of "Keen On" show, the popular Techcrunch chat show, a columnist for CNN and a regular commentator for many other newspapers, radio and television networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society. He is the author of the international hit "CULT OF THE AMATEUR: How The Internet Is Killing Our Culture" which has been published in 17 different languages and "DIGITAL VERTIGO: How Today's Social Revolution Is Dividing, Diminishing and Disorienting Us", his controversial critique of contemporary social media. Read more...
Topics
Innovation in the Digital Age:
How to survive and profit in the Transformative Age of Blogs, You Tube, Facebook and Twitter
Overview
Today's online revolution of real-time communications is transforming both traditional media and the way organisations communicate with their clients and workers. As traditional top-down media is replaced by the real-time stream of online networks like Facebook and Twitter, all organisations and businesses-from newspapers, advertising agencies and publishing houses to libraries, schools, corporations and governments - are faced with the same challenge of trying to manage their message in the midst the cacophonous digital revolution.
The masterclass covers:
How and why today's digital revolution is as economically and politically transformative as the mid-19th century industrial revolution;
Why top-down traditional media is no longer viable in the digital age and how innovative organisations should adapt to the challenge of the Web 2.0 revolution;
How the Internet's Cult of the Amateur author is not only changing media but is also rewriting the traditional laws of marketing, public relations and brand building.