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Ignore all accepted wisdoms and assumptions about your business, the market , competitors and customers.
Dig into service levels of your business and add 25% to the quality and standards given
Be your own customer – 'mystery shop' yourself to understand how the customer is treated and how that can be improved.
Talk to every customer you can; find out what they would like from you in service and products
Look at how customers want to trade with you. Frequently? By phone? On line? Etc etc
Increase the value of what you offer by adding zero cost elements to the service given. Yes, they DO exist.
Look at how you can increase on-line business
Join LinkedIn and industry groups and links in the site.
Put yourself on face book and maybe even Tweet!
Maximise the team's customer focus – top to bottom of the organisation, inside out.
Train everyone in commercial excellence – maximum sales/quality/profit delivery.
Examine very closely what your competitors do to perform well
Examine why competitors fail – there are as a many lessons in failure as there are in success
Steal ideas from other industries. The world is full of gold nuggets.
Examine how to retain existing customers better
Look at lapsed customers and how to recover them.
Create an internal demand for innovation ideas
Give your team the freedom to create a winning culture
Lead with a culture of accountability
Use Stephen Archer's 'From Good to Great to Exceptional' programme to move the whole team into the growth mode – overnight!
Go to point 1 and go round again and again...