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How to Grow a Business - by Stephen Archer

Ignore all accepted wisdoms and assumptions about your business, the market , competitors and customers.

Dig into service levels of your business and add 25% to the quality and standards given

Be your own customer – 'mystery shop' yourself to understand how the customer is treated and how that can be improved.

Talk to every customer you can; find out what they would like from you in service and products

Look at how customers want to trade with you. Frequently? By phone? On line? Etc etc

Increase the value of what you offer by adding zero cost elements to the service given. Yes, they DO exist.

Look at how you can increase on-line business

Join LinkedIn and industry groups and links in the site.

Put yourself on face book and maybe even Tweet!

Maximise the team's customer focus – top to bottom of the organisation, inside out.

Train everyone in commercial excellence – maximum sales/quality/profit delivery.

Examine very closely what your competitors do to perform well

Examine why competitors fail – there are as a many lessons in failure as there are in success

Steal ideas from other industries. The world is full of gold nuggets.

Examine how to retain existing customers better

Look at lapsed customers and how to recover them.

Create an internal demand for innovation ideas

Give your team the freedom to create a winning culture

Lead with a culture of accountability

Use Stephen Archer's 'From Good to Great to Exceptional' programme to move the whole team into the growth mode – overnight!

Go to point 1 and go round again and again...