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Following the spectacular success of Feeding the 5000, the same team have created a longer-term venture, Freedom, making a viable product from fruit that would otherwise have gone to waste.  A Taste of Freedom lies somewhere between ice-cream and sorbet.  Just as delicious as both, you’ll be surprised to find that A Taste of Freedom is 90% fruit, and 100% sugarfree.

By delivering this wholesome dessert both to children and the general public the project will simultaneously raise awareness about the enormous amount of perfectly delicious food that unnecessarily gets wasted in Britain, how this can be remedied, and the importance of eating a balanced healthy, low fat diet containing five portions of fresh fruit and vegetables a day.


Formally launching at The Real Food Festival at Earls’ Court, May 7th-10th 2010, Freedom will be working with the charity School Food Matters to provide healthy frozen desserts and interactive food-related games for the hundreds of school children attending the event for free. Freedom will continue to trade at festivals and events throughout summer 2010, generating revenue to support Freedom’s educational outreach programme.

Freedom co-founder Tristram Stuartalt in his book Waste : Uncovering the Global Food Scandal (Penguin, 2009) uncovers the heart of the problem. Tristram says “Eighty percent of school children are not eating enough fruit and vegetables and 4 million people in the UK suffer from food poverty yet 20 million tonnes of food is wasted here each year, with fruit and vegetables among the most frequently wasted foods.”



Freedom will target schools, particularly in low-income areas where nutritional deficiencies have proven to be most pronounced. Each school will be offered a complete educational, interactive experience encompassing food waste, healthy eating and sustainability issues and tying in closely with the national curriculum.