The 'Switched On' Masterclass - creating an Entrepreneurial Culture.
How to change from an employee mindset to an entrepreneurial mindset
Creating an ‘entrepreneurial culture’ is the latest business buzzword. Corporations can no longer rely on being big. Far more is needed to keep up with the changes: a shift to an agile, creative entrepreneurial culture. This need to be more innovative is becoming even more urgent during the latest recession. Sahar’s belief is that everyone has entrepreneurial tools within them. For start-up entrepreneurs these behaviours are activated naturally through the start up process, but for corporate employees they don’t come naturally. However, they can be learned and encouraged throughout the organization.
Sahar Hashemi together with her brother Bobby founded Coffee Republic in 1995, and built it into one of the UK’s most recognised high street brands with a turnover of £30m. Sahar left the day to day management of Coffee Republic in 2001 and wrote a bestselling book ‘Anyone Can Do It - Building Coffee Republic from our Kitchen table’ which sets out their journey of entrepreneurship. ‘Anyone Can Do It’ immediately reached no1 on the Amazon business chart and was the 2nd highest selling book in the UK on Entrepreneurship after Richard Branson.
The masterclass covers
Switched On is about adopting 8 habits in your every day working life which enable you to combine the security and resources of your organisation with freedom and creativity of entrepreneurs.
This interactive session will show you how to change your mental landscape and ignite the dormant entrepreneur/innovator that lies within everyone:
Habit 1: Believing that anyone can do it
Let go of the ‘this isn’t me’ mental block. The ability to be creative and more entrepreneurial is
within all of us, not just a select few. And if you’re thinking ‘my company won’t allow it’ – think again. Future survival depends on cultivating and not stifling a ‘Switched On’ culture at every level of the organisation.
Habit 2: Step into customers’ shoes
It’s so easy to lose the crucial connection with customers in an up and running business. To hone
your creativity and bring your job to life, you need get under your customers’ skin as much as possible and relate to them as fellow human beings rather than statistics. Becoming your own customer rather than just being the ‘seller’ will give you a huge competitive advantage.
Habit 3: Get out
You won’t expose yourself to fresh stimulus sitting behind your desk swamped in bureaucracy. Beware of becoming too internally focused and just relying on formal research reports. Get out of the office, do some market research yourself by impersonating your customer and getting an insider’s perspective of what your product or service is really like from the other side of the fence.
Habit 4: Become clueless
You can’t see and think in the old way expecting a new way to magically appear. Your skills, experience and ‘how we’ve always done it’ mentality will blind you from seeing new opportunities. Break from old habits, unlearn conventional practices, open your mind, so you stumble on new ways of doing things.
Habit 5: Prototyping
The new opportunity you’ve spotted doesn’t come to life in a PowerPoint presentation or a spreadsheet. Prototyping is making your idea tangible. It gives you a hands on, ‘let me show you what I mean’ approach that gives speed and momentum to your new idea. It’s about getting started on a small scale and experimenting under the radar.
Habit 6: Notch up on Nos
You need to change your attitude to ‘no’. In the entrepreneur’s world a ‘no’ is just a journey to finally getting a ‘yes’. New ways of doing things always meet with resistance. It’s a status quo bias. Trying to playing it safe narrows your perception and makes you complacent. Develop your persistence muscles and know that if you’re not notching up on nos it means you’re safely tucked in the complacency of your comfort zone.
Habit 7: Bootstrapping
Bootstrapping is about finding a way to make things happen however scarce your resources, restricted your channels, or limited your budget. Instead of being paralysed by limited resources it’s about being creative and making the most of what you’ve got. Somehow making 2+2=5 by finding detours from conventional paths.
Habit 8: Take 100% of Yourself to Work
Leave behind the traditional thinking that work and play are opposite words. There is a direct correlation between how much you enjoy your work and how well you do it. And you can’t enjoy your work if you are holding back. Organisations don’t need corporate automatons any more. Being yourself and expressing your individuality is the greatest asset you can bring to work.
Create the belief that you can develop your entrepreneurial creative qualities
Break the habits and thinking patterns that are preventing you from thinking innovatively
Adopt the mindset you can use to think like an entrepreneur
Create an innovative, entrepreneurial culture within an organisation
Align your personality and your work so you don’t feel like you are only working for the monthly pay cheque