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How to Achieve Business Success by Improving Employee Engagement

Employee engagement has received recognition for being the most important aspect in business success. CEOs, senior executives, and managers alike agree that highly engaged workforce directly contributes to the improvement of work efficiency, productivity, and overall prosperity of a business flow.

However, different employees define engagement in different ways and managers have difficulties in accurately measuring this important metric. That is why there are reports even nowadays stating that too many employees are disengaged even with a well-intended practice for improving employee engagement already put in place. Nevertheless, the fact that engagement among the employees can be directly linked to business success is on top of the business priority list for executives. Here are a few examples on how employee engagement drives business success.

The Link between Engagement and Success

When it comes to measuring the impact of an employee engagement on a business’ success, executives tend to focus on how it affects productivity and revenue. The fact is that high employee engagement can vastly improve every important business factor that leads to its growth.

It is difficult to specifically define engagement- plainly, it means that engaged employees are more productive, effective, and innovative while consistently performing on above-average levels. The link between employee engagement and business success can be seen in improved work quality and productivity that has a positive effect on revenue. Engaged employees can also greatly improve customer relations, retention, and customer support as well as customer loyalty. Furthermore, engaged employees are more likely to be more motivated and stay committed to the company, thus reducing the costs of turnovers and hiring. This in turn, leads to having an established and a devoted workforce that can accomplish more business goals and drive a company forward.

Improving Engagement

Company leaders have come to realize just how important and beneficial engaged employees are. However, they still have difficulties in understanding just what is it that drives engagement in the first place.

There are various circumstances that can spark engagement in employees. Employees are more likely to become more engaged when the hard work they do is acknowledged and appreciated. Furthermore, career advancement opportunities, suitable rewards, and company benefits can also improve employee motivation. More importantly, flexibility and well designed work culture that suits the employees needs can greatly improve their mood and engagement. Even the tools which assist employees to do their job accordingly are important.

For instance, we have implemented Asana task management tool in our organization so our employees can collaborate more effectively on different projects. However, our employees were not happy with that particular management tool and their productivity started to decline. Instead of ignoring the issue, we decided to implement an Asana alternative and help out our employees. The productivity was back on track and our employees were satisfied.

A company should always strive to meet the needs of their employees, from the smallest of details to the greatest of opportunities.

After all, being a good Samaritan every now and then can go a long  way.

Driving Engagement to Business Success

As mentioned, companies are starting to take employee engagement seriously and are willing to endorse this endeavor even further. All that remains is for companies to find a good way to monitor, measure, and link employee engagement and its constructive effect to business productivity and profits while implementing well designed programs to stimulate engagement in employees.

As we are all well aware, different things can motivate different employees. For some employees, those things can be flexible work hours because they must tend to their children at home. For others, it can be an opportunity to hone their existing skills or learn new ones and advance in the company, while some like to be involved in decision making or simply be allowed to find creative ways of solving problems. Regardless, the best way to fully utilize engagement potential is to perform proper research and identify employee needs. Once that is completed, a company can organize and develop the best practices that will encourage employee engagement. Employees who know that their work has significant meaning and that they are appreciated and well taken care of, will give their best each day while staying loyal and committed to the company that values them.

Finally, Employee Engagement Boosts ROI

Investing in employee engagement is essential for business prosperity and growth. Engaged employees are more efficient, productive, motivated, committed, and more creative and innovative, which directly results in positive impact on business culture and revenue. Company owners are willing to fully utilize the true potential of employee engagement and drive that potential to business success and a considerable return on investment.


This blog was written by Oscar Waterworth.  Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He frequently writes about the latest in the tech, marketing, and business industries. If you would like to know more about Oscar or just stay updated with his latest posts, you can follow him on Twitter