After delivering more than 2,000 speeches in over 60 countries and speaking at 23 different global or international conferences just last year, I am convinced that there is a “human approach” to speaking.
The great bonus with crafting a “human speech” that works on all nationalities is that that speech will also work on a group of just one nationality (say 1,000 American car sales representatives.)
Michael Jackson was once asked: “Is it not difficult to perform to people in difference countries, from different cultures?” He replied went something like this: “No. They dance at the same place, laugh at the same place, scream at the same place.”
We might be different in many ways, but we are all humans. If a speaker crafts his or her speech to reach the human side of all of us, that will be a speech that will work on everyone, even when the audience is made up of people from all over the world.
So when you are organising a global conference, look for a speaker who is looking at finding the common denominator in all of us, instead of a speaker trying to speak to what makes us different.