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Matthias Horx

The most influential futurist in the German-speaking world


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Matthias Horx, born in 1955, is considered the most influential futurist in the German-speaking world.

Between 1980 and 1992, he worked as author and editor on the magazines Tempo, Die Zeit and Merian. Horx was interested in science-fiction, value change, youth cultures, new technologies and during this time laid the foundations for his future profession. His essayist books, e.g. 'Die Wilden 80er' (the wild 80s) and 'Aufstand in Schlaraffenland' (rebellion in the land of milk and honey) are about value change and the zeitgeist of the 80s.

In 1993, he founded the Trendbüro Hamburg with Peter Wippermann. Trendbüro rapidly became the nucleus of German marketing orientated trend research, and five years later Matthias Horx founded the Zukunftsinstitut.


Strategic Management Empowerment;

Consumer Trend Research;

Future Studies and Strategic Forecasting

Anleitung Zum Zukunfts-Optimis;

Wie Wir Leben Werden;

Das Megatrend-Prinzip: Wie die Welt von morgen entsteht;

Glückliches Ã-sterreich;

Die acht Sphären der Zukunft. Ein Wegweiser in die Kultur des 21. Jahrhunderts




UK : £7k to £15k

Europe : £7k to £15k

US : £15k to £30k

Asia/Middle East : £15k to £30k

Travels From

The Zukunftsinstitut's main mission is the analysis and presentation of fundamental future developments in society, the economy and everyday culture. With headquarters near Frankfurt (Kelkheim) and branches in Vienna and representatives in London, the economic and political think-tank is now very much in demand throughout Europe.

Since autumn 2007 Matthias Horx teaches at Zeppelin-Universität, Bodensee academic trends insights and futurism.

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