Allister Frost is the Founder of Wild Orange Media and a renowned Chartered Marketer who helps businesses achieve their potential through digital communication channels.
The former Head of Digital Marketing Strategy for Microsoft, he is a specialist in emerging online marketing techniques and helped re-engineer how brands like Windows Office and Xbox use the social web to achieve their goals. He regularly speaks at conferences on a broad range of business topics including the psychology of inbound marketing, behavioural economics and business ethics, and is a lecturer at Middlesex University Business School.
As a respected industry thought leader, Allister comments on the changing communications landscape and explains how organisations must ready themselves for the post-broadcast era by seeking out fresh business opportunities in our digitally connected world.
Allister helps large companies transition from the old ways of broadcasting ad messages (i.e. shouting) to engaging in two-way conversations with their target market through emerging digital channels (i.e. conversing).
He regularly speaks at business and academic seminars about the rapidly changing social media landscape, and shares advice about how brands can benefit from the end of the broadcast era and how creative marketing in a digital world can help unlock fresh business opportunities. During his twenty year marketing career he has also managed brands including Andrex, Huggies and Kleenex.
- Behavioural Economics
- Business Ethics
- Psychology of Inbound Marketing
- Digital Marketing
Allister presents in English
"Allister presented a thought-provoking set of trends, dynamics and opportunities to a group of senior management who hadn't really thought about them before. He definitely hit the mark judging by the number of people taking notes!" – Findel
UK :up to £7k
Europe :up to £7k
US :up to £7k
Asia/Middle East :up to £7k