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Allyson Stewart-Allen

International Marketing and inter-cultural working expert

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Allyson Stewart-Allen is a renowned marketer, whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education.

A Californian based in Europe for over 25 years, Allyson applies her extensive international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

Using its BrandTravel™ methodology, Allyson helps companies and their leaders to successfully and profitably span international and functional boundaries by giving them the tools to be more effective in a global arena. The benefits clients enjoy as a result include better localisation, increased corporate diplomacy capability and more effective relationships with internal and external stakeholders.

Allyson is engaged for her award-winning corporate education experience by both Fortune 500 companies and the world’s leading business schools including Oxford University, London Business School, HEC Paris, Duke Corporate Education amongst others.

Business Growth

Talent Management

Leadership Development

International Marketing

Brand Internationalisation

Culture

Working with Americans
Allyson presents in English

Fees

UK : £2.5k to £7k

Europe : £2.5k to £7k

US : £7k to £15k

Asia/Middle East : £7k to £15k

Travels From

UK

Following her early career with blue-chip consulting firms PwC, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and Boards of Directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.

Allyson is co-author of best-selling book Working with Americans (Prentice Hall), the first business manual exclusively about the US business culture, which helps professionals improve their relationships with, and profits from, American business partners, bosses and colleagues.

Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world's most recognised brands.

Allyson is recognised in The Female FTSE Report 2014:100 Women to Watch list produced by Cranfield's International Centre for Women Business Leaders as well as being listed in Who's Who in the World, Who's Who in America and Who's Who Among Women. Allyson is a frequent keynote speaker at conferences including The Conference Board, Wilton Park, Economist Conferences, Institute of Directors Conferences, British American Chamber of Commerce, Marketing Society and the American Marketing Association on a variety of global marketing trends and developments.

Allyson is an experienced and frequent commentator lending her insights to broadcast, print and digital media across the globe. Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows including twice for BBC’s The Apprentice, CNBC’s Business Class. Other outlets applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

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